The Fun Theory

Some of you might have noticed that the motto of this blog, as seen on the header, is 'Putting the Fun into Education!", but little did I know of Volkswagen's initiative, The Fun Theory, expounding "the thought that something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better".

So, I wasn't the only one who believed that fun is the key to changing people's perception of what they might consider boring. Perhaps VW had read my blog... haha. Anyway, they had the resources to go out and prove it in some really interesting ways! Watch these videos.