Saturday, 26 March 2011

Earth Hour 2011: Join in! Spread the news!

From the humble beginnings of a one-city initiative in Sydney in 2007, Earth Hour has grown to be the largest ever voluntary action taken by mankind. What's more, this year, it carries added poignancy due to the triple tragedy which hit Japan on Friday 11th March, leaving millions of people without electricity. Earth Hour this year is not only to raise awareness towards the need to take action on climate change, but to show solidarity with the Japanese people.

Earth Hour was conceived by WWF and The Sydney Morning Herald in 2007, when 2.2 million residents of Sydney participated by turning off all non-essential lights for one hour, but each year sees more and more cities joining in. What's more, the call for this year is to go BEYOND the hour.

Will you be joining in?

Remember, tonight 26th March 2011 at 20:30 hours, local time.

To help Japan, go here.

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